There is this street food guy on my way to subway. He sells delicious grilled corns. I keep buying these corns once in a while. He is awesome, he recognizes me and he always gives me a warm smile.
TIP1: Building relationships and customer lifetime value
He is always out there to build great relationships with its customers, he values customer lifetime value. Even if you did not buy from him, he always smiles at you from his heart to keep our relationship forever.
Then I stopped buying these corned meals as it became something usual for me . I kept smiling at him without any purchase and he kept smiling back at me. Then one day he crossed my road with a kind behavior and offered his new product, grilled chestnuts and he told me:
“Last time you passed by I wanted to offer you a complimentary chestnut but you walked very fast, please take one”
TIP2: Monitor your customers behaviors and understand changes in their behavior over time. If they are no longer loyal with you find out why? Maybe your products are obsolete. Even if you have nice new products, how you convince them to buy your product? Do testing and find the best method
He apparently watches his every customer and monitors their behavior -WEB ANALYTICS- and takes different actions each time to get their attention -TESTING. Striking this for me was his understanding of how he needs to try different ways to get my attention.
TIP3: If you lost some of your customers, try new incentives and give out some coupons
He is very creative and he knew, he could get my attention if he offers me a free stuff to convince me for a real purchase.
At the end it worked. I bought a pack of chestnuts. I actually like chestnuts and of course as a business woman I have lots of respects to this street guy who employs natural business skills without any school education. Instead he gets his education real time from life with observation.
The most important thing that most intellectual and educated brains miss, simple human observation.
Well done my friend