Physical packaging matters! Still in this era of digital age..
I want to talk about the interesting experience I had in London. I have been here since last Friday before attending a conference on Tuesday. Between Friday and Monday I have been everywhere, went to museums, walked on different streets, got on a subway,shopped in different stores, got out of a bus and etc. I have seen many people with one same bag: PRIMARK..It was a brand I never heard, I have known shops such as Top Shop, Selfridge and Harrods but I never heard about Primark. I thought this brand should have some value. Because I kept seeing it everywhere and bag was not cheap plastic bag, it was actually nice recyclable brown paper.
I kept seeing these bags for days and I decided to look up this store online and visited offline. When I visited store I realized that it is more kind of H&M type of store, very cheap textile products, which is actually less stylish than its shopping back. But I ended up buying some basic items that would make me happy.
Sometimes we lose ourselves in digital world and forget simple marketing tactics that is very effective . Everybody is using similar kind of digital marketing techniques such as Google, social media and retargeting. Yeah these are all very important but let’s do one more innovative thing offline to differentiate ourselves from others.